The American Trends Panel (ATP), created by Pew Research Center and managed by Abt SRBI, is a nationally representative panel of randomly selected U.S. adults living in households. Respondents who self-identify as internet users (representing about 89% of U.S. adults) participate in the panel via monthly self-administered Web surveys, and those who do not use the internet participate via mail.
This webinar provides insights into the panel development, ongoing monitoring and maintenance.
The panel was recruited from the nationally representative telephone survey of 10,013 conducted by Abt SRBI for Pew’s landmark 2014 polarization survey. Panel participants continue to be interviewed in monthly Pew Research Center surveys. Twelve panel waves have been conducted through October 2015.
Approximately 9 in 10 panel interviews (90%) are conducted online. Panelists who do not have online access are surveyed by telephone or mail to ensure that the panel represents all Americans, regardless of whether they have access to the internet.
The American Trends Panel has yielded many benefits, according to Scott Keeter, Pew Research Center’s Director of Survey Research. “It allows us to collect a great deal of additional information to go with the rich set of political questions already asked on the polarization survey. This will give us far more information about each panelist than we could reasonably expect to get in a single telephone interview,” he said.
A second benefit is that the Pew Research Center can follow individual panelists over time and see how their current views might predict future behavior and whether their views change. In the 2016 general elections, how well will our measures help us understand how voters form opinions and candidate preferences?
Pew Research Center can show respondents photographs of political figures, logos of news organizations or charts and graphs of information, and thus gauge the impact of visual information on political attitudes.
“The American Trends Panel represents a breakthrough in our ability to identify the sources and track the formation of public opinion,” noted Mark Schulman, Abt SRBI’s Research Chief. “Pew Research Center’s vision and high research standards, working with Abt SRBI, have created an invaluable research tool – a game changer – that will provide insights not possible before.”
The latest American Trends Panel survey findings and methodology can be found at: www.pewresearch.org
The telephone survey and panel recruitment was funded in part by grants from the William and Flora Hewlett Foundation and the John D. and Catherine T. MacArthur Foundation and the generosity of Don C. and Jeane M. Bertsch.